The cloud plays an essential role in modern business. Once just a novel
convenience, cloud storage and compute underpins many of the most important
parts of the economy, both on and offline. The cloud landscape is no longer
the preserve of a small number of giant infrastructure providers. Eager to
capitalize on the dominance of the cloud infrastructure and services sector,
dozens and perhaps hundreds of vendors have entered the space, competing
fiercely on price and value-adds as they attempt to differentiate.
A flourishing marketplace is highly advantageous for cloud users, who benefit
from a multitude of vendors competing for their business, but it also poses a
problem. Interfacing efficiently with that market and dealing with multiple
vendors adds a layer of complexity that most businesses don't have the
expertise to negotiate.
Cloud brokerages act as an interme... (more)